“In terms of credibility, there is a well-known backlash against greenwashing. The way to avoid that is by being as science-based as possible.“
Jonathan Cumming
Jonathan has spent the last 20 years as the CFO of first a private equity owned cable telecommunications business based in Madrid and then of a global media & entertainment group with headquarters in Barcelona. He was with the cable business from inception to preparation for a $10 billion strategic trade sale and at the media business he led an operational turnaround through to a $2billion change of ownership. Jonathan has extensive experience of growing businesses, acquiring and disposing of businesses and the operational management required to create maximum value. Prior to these roles, Jonathan worked in investment banking. He is a graduate of the University of Cambridge.
